Communities In Schools Dallas Region, Inc. (CISDR) is a 501(c)(3) non-profit founded in 1985 to address the growing number of high school dropouts in Dallas and surrounding areas. As experts in collaboration and in providing comprehensive case-managed services, CISDR’s professional staff brings community resources into schools to work in the interest of at-risk children in a coordinated, caring and cost-effective way. In a challenging economy, this worthy nonprofit needed a compelling new way to tell its story to current and prospective donors in order to continue support of its mission in schools.
CISDR’s story is emotional and powerful, so we decided to leverage video to give donors and volunteers a deeper look into the students the program supports every day. Our team helped create a mini-documentary, interviewing volunteers, teachers and community leaders about the growing needs of at-risk students and the life-changing results generated by CISDR. We scripted, shot, edited and produced a 4-minute video for use on the CISDR website, at fundraising events and as a part of the group’s overall donor outreach program.
The video serves as a solid marketing tool for CISDR’s development team and its success set the stage for several additional video vignettes to help tell the stories of CISDR.