strategy
Just like building a successful business, a smart, well thought out strategy is essential to building a successful brand or marketing campaign. For any project, we start with the facts and a detailed analysis of the situation before creating a plan that will guide us toward achieving the client’s stated business and marketing objectives.
Brand Development
Whether we need to create a new brand or enhance an existing brand, we start by analyzing where a brand is and where it wants to go, and then we figure out how to get there. Services include:
- Messaging & Positioning
- Market Position Analysis
- Audience Analysis
- Company & Product Naming
- Visual Branding
Marketing Strategy
No matter how established a marketing program is at the beginning of an engagement, we always sit down with our clients to evaluate priorities and come up with a strategic plan for achieving their goals. Services include:
- Assessment & Prioritization
- Advertising
- Email Marketing
- Direct Mail
- Event Marketing
- Loyalty Programs
- Mobile Marketing
- Online Marketing
- Video Marketing
Content Marketing
Great content can bring in new prospects, help close deals or strengthen your position among your competitors. Strategic content marketing turns words on a page into positive momentum for your business. Services include:
- Social Media
- Blogs
- White Papers
- Public & Media Relations
- Case Studies
Customer Lifecycle Management
One of the most important things we do for our clients is support their sales processes – giving the sales force the tools they need to be successful in bringing in new customers...and keeping them. Services include:
- Lead Generation
- Inbound Marketing Strategy
- Marketing Campaign Management
- Database and List Building
- Lead Nurturing
- Proposal Design
- Presentation Development
- Drip Marketing
- Customer Retention
- Loyalty Programs
- Customer Nurturing
- Marketing Automation
creative
We wouldn’t be a good marketing agency if we didn’t have the creativity and technical skills to deliver powerful designs, creative content and big ideas. It’s the combination of strategy and creativity that yields powerful results for our clients.
Brand Identity
Your brand has a distinct personality, and it’s our job to help bring that personality to life. We work with clients to define and convey the essence of their brands throughout the marketing mix. Services include:
- Logo Development
- Brand Standards
Web Design & Development
We’re passionate about the power of the Web and we believe that it has never been more important for businesses to have solid web strategies in place to succeed. Services include:
- Custom Site Design
- U/I Design
- Content Management Integration
- Web Content
- e-Commerce
- Application Development
- Mobile Applications and Sites
- Search Engine Optimization
- Email Marketing
Print Design
Print can be a powerful medium, especially when it comes to sales and first impressions. We take a creative approach to promotional print materials, considering both design and content, along with cost-effective and efficient production practices. Services include:
- Sales Collateral
- Business Collateral
- Exhibit & Display
- Direct Mail
- Advertising Design
Social Media & Blog
If used strategically and creatively, social media and blogs are a great way to let your brand’s personality shine and drive new business opportunities along the way. Services include:
- Google+
- YouTube
- Flickr
- Blog Creation
Copywriting
We specialize in combining visual communications with strong content to make a major impact on each type of audience. Whether it’s a few words or a few pages, copy often provides the substance that people are looking for in a marketing piece. Services include:
- Marketing Content
- Technical Writing
- Web Content
- Social Media & Blog Content
- Public & Media Relations
Video & Photography
Whether you are trying to gain support for a cause or train your employees to be safe in the workplace, video and photography are often the only communications tools that can really make an impact. Services include:
- Custom Video Production
- Script Development
- On-location & Studio Video Production
- Video Post Production
- Music Production
- Animation
- Photography
